consulting offerings

Sales Coaching, Upskilling, and Training

Sales performance is uneven because managers are buried in forecasts, deal reviews, and fire drills, leaving little time or structure for meaningful coaching. Reps talk more than they listen, miss key buying signals, and struggle to connect value to customer needs, leading to stalled deals, unreliable forecasts, and a few reps carrying the load while the rest fall behind.

Current state

I build sales systems that scale fast. Through focused coaching and simple, repeatable frameworks, I turn individual wins into team-wide momentum so every rep ramps quicker, sells smarter, and drives consistent, predictable growth.

How I can help

Sales Motion

As your sales team expands, you notice inconsistencies in technique or process that reduce effectiveness in closing deals.

Current state

I’ll conduct an in-depth assessment of your current sales motion, pinpoint opportunities, and provide best practices and an action plan to streamline workflows and enhance overall sales execution.

How I can help

Go-to-market strategy

Your go-to-market approach has driven some success, but gaps in targeting, messaging, channel selection, or execution may be limiting growth and scalability. Without a clear, repeatable strategy, customer acquisition and revenue potential may not be fully optimized.

Current state

Analyze the effectiveness of your go-to-market strategy, considering target market selection, messaging, launch plan, channel strategies, and revenue opportunities.

How I can help

Partnership Roadmap

Are you looking to grow your business through strategic partnerships but unsure where to start? Do you need help building a framework to identify, build, and scale high-impact partnerships?

Current state

Through a structured approach, I help provide a strategy, frameworks, and execution support needed to develop high-impact partnerships that drive revenue and market expansion.

How I can help

Fractional Leadership

Your organization is facing a critical transition and lacks the necessary leadership experience to guide it through.

Current state

I will step in as a fractional leader, offering my strategic insights and operational expertise on a part-time basis, helping you navigate challenges, define your vision, and implement strategies that promote growth without the financial burden of a full-time hire.

How I can help

A winning culture, empowered teams, and a strategic plan provide a strong foundation.

Book a 30 minute discovery call.

  • Deep Dive into Your Business Needs – Understand your challenges, goals, and vision to identify key areas for growth.

  • Current Strategy & Operations Review – Assess your existing processes, technology, and market position to pinpoint opportunities for improvement.

  • Tailored Recommendations & Next Steps – Outline potential strategies and solutions to help you achieve your business objectives.

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What people are saying

  • “As a product leader at OpenTable, I relied heavily on creating meaningful partnerships with customer-facing leaders, and Seth was an invaluable collaborator in this area. As our product evolved, Seth played a critical role in preparing our customer-facing teams to successfully launch new features and maximize their impact. He skillfully partnered with us to understand the product roadmap, crafted comprehensive training plans to elevate teams' knowledge of our latest capabilities, and served as an effective conduit for feedback from customer-facing teams.

    Seth's collaborative approach was exceptional—he always shared feedback constructively and demonstrated remarkable openness to receiving input through active listening. Beyond his formal role in learning and development, Seth was a true standard-bearer for our company culture. As the face and voice of our annual sales conference, he set a positive tone that reverberated throughout the organization.”

    - Jonathan Morin, Product Leader & Executive | Advisor | B2B platforms | AI powered-developer

  • “Seth was terrific in his capacity as a consultant for Table22. His mandate was to tap into his extensive hospitality network in order to accelerate go-to-market, and he exceeded expectations. Seth helped close numerous key accounts, uncovered several product growth opportunities, and was integral in developing our partnerships channel. More, he naturally stepped in as a mentor and coach, supporting our rep force, participating in deals directly, and providing insight back to our product org. All while showing up with kindness, humility, and integrity. Couldn't recommend working with Seth more!”

    - Sam Bernstein, CEO Table22

  • “Working alongside Seth at OpenTable for over 17 years had a huge impact on my professional development and that of my team. Starting as a Sales leader, then transitioning to Head of Training, and ultimately serving as Director of Elite Partnerships, Seth has played a pivotal role in shaping our success.

    His ability to develop talent is remarkable; he not only taught us the essential skills needed to thrive in the industry but also fostered a culture of meaningful partnerships that elevated our company’s reputation. Seth excels at building trust instantly, a skill that he leveraged to unlock new opportunities that significantly expanded our business horizons.”

    - Rebecca Sherman, Director at OpenTable